- Course Outline.
- What does Interactive truly mean?
- The future is Interactive. Why?
- Concepting for Interactive Advertising.
- Creative Brief – Concepting a 360 campaign.
- Big Idea
- Micro Site
- Rich Media Banners
- Mobile Execution
- Offline/Guerilla Execution
- Big Idea
- Download Project:1
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Academy of Art University
website: http://arc.academyart.edu/
email: arc@academyart.edu
phone: 415.618.3917
AAC Advanced Interactive Advertising Techniques for Art Directors and Designers
Academy of Art University
Interactive Advertising (ADV_346)
Units: 3.00
This course introduces students to the rapidly developing world of online ad units. The class begins with a review of the basics of Adobe Flash then proceeds to concepting and executing rich media. Students will utilize creative briefs, storyboards, and Flash production techniques to bring their ideas to life.
- Instructor: Marlon McKenney
- Marlon specializes in concepting, designing, and building rich user-interfaces that compel audiences with a combination of sound, video, and motion graphics. As a Flash developer for over 9 years, Marlon has worked on a variety of projects that include Flash websites, games, cartoons, and applications.
Inspiration
Latest Advertising Jobs
San Francisco Job Opportunities
Job Sites | Recruiters
Academy Resource Center
The Academy Resource Center offers a broad range of services to provide outstanding educational support and training for Academy students and faculty.
Academy students have access to a wide variety of online and on campus support services including study groups, workshops, a writing lab, academic support, and more.
To contact the Academy Resource Center:website: http://arc.academyart.edu/
email: arc@academyart.edu
phone: 415.618.3917
Inspirational Quotes
"Doing business without advertising is like winking at a girl in a dark room. You know what you're doing, but nobody else does."
"Any website built without web standards in it's DNA has a limited shelf life"
"Any website built without web standards in it's DNA has a limited shelf life"