Week 1

Introduction

• Course Outline.
• What does Interactive truly mean?
• The future is Interactive. Why?
• Concepting for Interactive Advertising.
• Creative Brief – Concepting a 360 campaign.
  • Big Idea
    
  • Micro Site
    
  • Rich Media Banners
    
  • Mobile Execution
    
  • Offline/Guerilla Execution
    
    
• Download Project:1

Week 2

Process

• Agency process.
  
• Interactive glossary terms.
  
• Navigation.
• View effective Ads.
  
• What is a Wireframe?
• Review Project:1
• Download Project:2
• Download Glossary Terms

Week 3

Technology

• HTML vs Flash.
• Following Wireframes.
  
• Review Project:2
• Download Project:3

Week 4

Designing Interfaces

• Designing Navigation Elements.
• Demo: Interface Design in Photoshop.
  • Buttons
  • Menus
    
  • Pointers
  • Content Areas
    
  • CTAs
    
    
• Review Project:3
• Download Project:4

Week 5

Mobile & Rich Media

• Designing for the Small Screen.
  
• Integrating a Mobile Execution.
• Designing Rich Media Ads.
  
• Demo: Flash Animation Techniques I.
  
  • The Flash Interface
  • Tweening Symbols & Movieclips
    
  • Importing Images
  • Using the Alpha
  • Using Masks I
    
    
• Review Project:4
• Download Project:5

Week 6

Rapid Flash Prototyping I

• Demo: Flash Animation Techniques II.
  
  • Using Masks II
    
  • Transitions
    

• Demo: Basic Flash Interactivity Techniques I.
  
  • Simple Buttons
    
  • Targeting Movieclips I
    
    
• Review Project:5
• Download Project:6

Week 7

Rapid Flash Prototyping II

• Demo: Basic Flash Interactivity Techniques II.
  
  • Using Masks III
    
  • Simple Action Script
    
  • Targeting Movieclips II
    
  • Combining Animation & Interactivity I
    
    
• Review Project:6
• Download Project:7

Week 8

Flash Video

• History of Flash Video.
• Flash Production Techniques.
  
• Demo: Simple Flash Video Player.
  • Importing Video into Flash
    
  • Customizing Flash's Template Video Players
  • Exporting Video
    

• Demo: Basic Flash Production Techniques I.
  
  • Building a Basic Micro Site I
    
  • Combining Animation & Interactivity II
    
    
• Review Project:7
• Download Project:8

Week 9

Flash Production

• Demo: Basic Flash Production Techniques II.
  
  • Building a Basic Micro Site II
    
  • Combining Animation & Interactivity III
    
    
• Review Project:8
• Download Project:9

Week 10

Flash Audio

• Flash Audio Tips & Tricks.
• Demo: Audio in Flash.
  • Basic Flash MP3 Player
    
  • Music Loops
  • Rollover/Click Sounds
  • Sound On/Off Button
    
    
• Review Project:9
• Download Project:10

Week 11

Testing and Optimization I

• Test Early, Test Often.
  
• Demo: Flash Compression & Optimization.
  
  • Images
    
  • Vectors
  • Sound
  • Video
    
    
• Review Project:10
• Download Project:11

Week 12

Presenting Interactive

• Selling the idea.
• Composing Decks.
• Organizing Executable Files.
• Workshop: Individual Assistance.
  
• Review Project:11

Week 13

Testing and Optimization II

• Workshop: Individual Assistance.
  

Week 14

Final Presentations I

• Presentations graded on the following:
  
  • Concept
    
  • Design
  • Execution
  • Consistency
    
  • Presentation
    
    

Week 15

Final Presentations II

• Presentations graded on the following:
  
  • Concept
    
  • Design
  • Execution
  • Consistency
    
  • Presentation